Best practices to drive all-around awareness, acquisition, and engagement with WhatsApp and other messaging channels: Powered by AI.
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Heading into 2026, the WhatsApp growth ecosystem is no longer defined merely by the ability to send mass marketing messages but by the capacity to engineer (without tech, mind you) sophisticated, automated customer journeys that drive measurable revenue.
This playbook provides best practices to help you scale your WhatsApp growth, from growing your audience and creating effective campaigns to boosting engagement and sales conversion.
Let's dive in:
If you're not already on Wati, sign up for Wati and connect your WhatsApp Business Number to Wati. This gives you a scalable platform (shared inbox, broadcasts, automations, AI Agents, etc.) beyond the limitations of the WhatsApp Business app.
Or watch a video:
https://www.youtube.com/watch?v=y_dthGOkEPg
Verify your Facebook Business Manager account. A verified WhatsApp Business API account unlocks higher messaging tiers (beyond the unverified 250 messages/day limit) and lends credibility. Once verified, messaging tiers scale automatically based on usage quality: from 1,000 to 10,000, 100,000, and finally unlimited daily messages.
Learn all about Business Verification here.
If you are a high-volume sender on WhatsApp and are not yet verified, please reach out to our team for Business Verification help.